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Risk and Resilience Series 2025–2029

When Millions of People Become Powerful Media Machines

Brace Yourself for the Human Triggered, AI-Generated Media Torrent

6 min readJun 5, 2025

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Photo by cottonbro studio on Pexels

Your friend’s 14 year old son, just launched a massive TikTok campaign.

Your dentist is A/B testing email subject lines.

Your grandmother discovered Zapier last Tuesday watching YouTube videos and now she’s automating birthday invites with GPT-4.

This is the automation apocalypse where the entire population with a laptop and a dream become media super factories.

Reviewing at the number of available AI tools across online indices, its enough to elevate your anxiety 10-fold.

Democratization of Digital Destruction

The tools have escaped the lab.

N8n, Make, Zapier and a ton of these workflow wizards once belonged to tech bros in hoodies. Now a new army “vibe coders” with little technical experience with a relentless drive to make money fast have joined the ranks. And they are not alone.

These same power tools are in the hands of that part-time yoga instructor and your local plumber.

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James Christopher
James Christopher

Written by James Christopher

Pen-smithing ✍️ about risk and resilience, culture and commerce, advocate of the retro-revival movement and human-in-the-loop models.

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