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Raised on MP3s, In Love with LPs: The Joy Rediscovering Vinyl
How Throwback Formats Can Make a Comeback for Old Schoolers and Digital Natives
Playing and listening to record albums, mixtapes, and cassette tapes has a special experiential quality.
More than just music, these classic physical formats also provide a dose of nostalgia.
For Gen-X and early Millennials, who doesn’t smile, remembering the days of gently placing the needle on a spinning vinyl record?
These tangible rituals connect us to fond memories and simpler times.
Bringing them back offers a welcome respite from an increasingly digital world.
Gen Z, which has grown up in an increasingly virtual world, are uniquely positioned to spearhead the revival of vinyl records, cassette tapes, CDs and other physical music formats.
This resurgence speaks to Gen Z’s cravings for tangible experiences and products.
Gen Z yearns for depth and meaning—traits better nurtured by leaning into entire albums. Exploring a cohesive body of work rewards more immersive listening. Liner notes, album art, and tactile media also provide substance.
